Our Ethics

Business ethics at AC Counts and Services in Redditch
We have over 50 years combined experience of client customer care and we pride ourselves on our fresh approach to accountancy.


Our aim has always been to have a relaxed environment for all of our clients. We talk your language and we won’t ever over complicate matters.

It is important for us to understand your business, and we will do everything we can to help you achieve your objectives.

We are experienced in looking after many different sized businesses and we have a broad spectrum of clients including; tradesman, contractors, hairdressers, beauticians, local shops, factories, pubs, care homes and many more!

As a local, family-owned business, maintaining an ethical approach to accounting is paramount. When working with our team, you can always be assured of the following;

Confidentiality
We will not disclose confidential business information, unless we have a legal obligation to do so or have your permission.

Integrity
We will be honest and transparent in all professional and business relationships.

Professional Compliance
We comply with all relevant laws and regulations in accordance to our professional body.

Due Care and Professional Competence
Maintaining professional knowledge and abiding to all legislation and compliance.

Objectivity
Our judgements will always remain objective, impartial and unbiased.

Importantly for you as a business owner, we offer fixed fees and a high level of proactive support for your business. We are generally always available even at weekends; our door is always open and the kettle on!

Get in touch with us today for a no obligation chat.